FASHION MARKETING

Instructor: Mrs. K. Coen
Course Length: ½ year
Course Credit: ½ credit
Grade Level: 10-12

Complimentary Course: Fashion Apparel & Accessories

Textbook: Fashion: From Concept to Consumer, 7 ed.
Class Web Site: http://www.angelfire.com/ok5/coenfashionfiles/fashion_marketing.htm

Fashion is a part of our everyday lives. Everyone wears clothes and buys clothes. Styles change from year to year and from season to season creating new trends and demand for certain fashions. It is important to recognize the impact the fashion industry has on our lives. Fashion Marketing will introduce the marketing strategies used to develop, distribute, and showcase today’s fashion. By studying these factors, students will discover how consumer tastes and designer influences create fashion trends around the world.

The following topics will be covered throughout the semester:

• The Nature of Fashion
• Visual Merchandising
• Fashion Change and Consumer Acceptance
• Consumer Demand and Fashion Marketing
• International Fashion Centers
• Product Design and Development
• Wholesale Markets, Sales Promotion, and Distribution
• Retail Stores
• Retail Fashion Promotion

Please Note: When in the computer lab for special projects, students are expected to abide by the school’s Acceptable Use Policy at all times. Accounts will remain locked until the AUP form has been returned with the appropriate signatures.

CLASS LINKS

Site Name: Style.com
URL Address: http://www.style.com

Site Name: Fashion Net
URL Address: http://www.fashion.net

Site Name: Fashion Showroom
URL Address: http://www.fashionshowroom.com

Site Name: Fashion Show
URL Address: http://www.fashionshow-net.com

Site Name: Fashion Guide
URL Address: http://www.fashionguide.com